.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, once accustomed to running into billions in venture capital yearly, have actually brought up almost $360 million up until now this year, placing it on track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase records. That stagnation is due to market saturation, improved regulatory pressures, as well as economical uncertainties.ADWEEK talked to five VCs who remain to buy adtech business, even with these problems, concerning what they are actually looking for and also what they stay clear of. Possibly unsurprisingly, these real estate investors are targeting options in privacy-focused technologies and also industry-specific areas such as linked television.